2020 Music Industry Showcases


Thursday, 3/5/2020

9:45 AM- 10:45 AM

Everything You Ever Wanted To Know About Bows, But Were Afraid To Ask

Room: Celebration 9-10

Bernd Müsing, creator of Arcus and Müsing Bows, will explain how bows really work. Topics to include: the amazing effects the latest high-tech bows have on technique; why all carbon bows are not equal; why wooden bows do not match modern strings; what that has to do with tire pressure; and how we can replace superstition and tradition with physics and science that every player can hear and feel.
Bernd Müsing, Arcus and Müsing Bows

Sponsored by

 

Thursday, 3/5/2020

11:15 AM- 12:15 PM

The Carl Fischer New String Orchestra Music Reading Session

Room: Regency V

Composer and conductor Todd Parrish will read through 10 powerful new string orchestra pieces from Carl Fischer Music with the Winter Park High School Philharmonic. The session will explore newly published works from Beethoven to exciting original works by modern composers you know. Mr. Parrish, the orchestra editor for Carl Fischer, will not only read through the pieces, but explain the specific features of each work in detail along with rehearsal and performance suggestions. The compositions will range from early intermediate to advanced levels with a focus on spring concert repertoire. Come find the perfect piece for your next concert!

Sponsored by  

 

Thursday, 3/5/2020

1:00 PM- 2:00 PM

Understanding Your Musical Instrument Insurance Coverage

Room: Celebration 9-10

In this session, learn about musical instrument insurance coverage provided by Huntington T. Block Insurance, ASTA’s preferred musical instrument insurance provider. Topics include what’s covered, where it’s covered, and what happens in the event of loss to an instrument or accessory.  In this dynamic session, we will review the insurance policy, discuss actual claims situations, and offer suggestions on how best to insure your instruments. 

Sponsored by  

 

Thursday, 3/5/2020

2:15 PM- 3:15 PM

StringRiffs.com Multi-Level Music and New String Orchestra Music Grades 1-3.5 (reading session-bring instruments)

Room: Celebration 9-10

String Riffs reading session with multi-level music and string orchestra new releases for your Level 1-3.5 groups. Explore the use of open strings with beginning level pieces, Experience playing multi-level pieces to inspire your students, and enjoy playing the newest String Riffs releases. Looking forward to making music with you.


Karen
Kroger, StringRiffs.com

Sponsored by

 

Thursday, 3/5/2020

3:45 PM- 4:45 PM

The 21st Century Classroom – Developing Creative Musicians for the Future

Room: Regency V

Today’s students struggle to find the time and devotion needed to play a stringed instrument. Learn how to really engage them with 21st century strategies that combine exciting technologies, improvisation, and world music from the classics to current trends. Students will beg to join your orchestra! Using the book Rockin’ Strings by Mark Wood and Bob Gillespie, Mark will share new techniques to help you teach creativity by actively engaging students with technologies that will accelerate learning. You will learn melody, harmony, and rhythm exercises to get you and your students creatively improvising; use iPads for students to record themselves and listen back, enabling them to critique their own playing; observe demonstrations by Mark and students from local schools. Materials will be available to take back to your classroom to get you started Monday morning!

 

Mark Wood, Electrify Your Strings

Sponsored by  

 

Friday, 3/6/2020

8:15 AM- 9:15 AM

Improving the Tone Quality of Your Orchestra

Room: Celebration 3-4

Making the refinement of tone quality a high priority in rehearsal will greatly improve an orchestra’s performance. Dr. Michael Hopkins will focus on the physical motions that lead to quality core tone in orchestra. Common problems with posture, bow hold, bow arm motion, bow strokes, and ensemble will be addressed, along with solutions that address the causes. Dr. Hopkins will show video and notational examples of the techniques he will describe. Many of these strategies can be used at all levels, from elementary to college level, as developmental or remedial strategies. Some will be more appropriate for use with younger students, some with older students.


Michael
Hopkins, University of Michigan

Sponsored by GIA Publications 

 

Friday, 3/6/2020

9:30 AM- 10:30 AM

The Bornoff Approach - Creative Review and Classroom Pacing Strategies

Room: Regency T

Explore the techniques of effective pacing and learn how to use string cycles and finger pattern variations to make the most of your rehearsal minutes. Easy to memorize and adaptable rote exercises offer a wide range of options for effective, long-lasting skill development during the warm-up period and beyond. Free scores and reproducible exercises provided.


Debbie
Lyle, Foundation for the Advancement of String Education (F.A.S.E)

Sponsored by  

 

Friday, 3/6/2020

11:00 AM- 12:00 PM

Prolong The Life Of Your Instrument Fleet

Room: Regency V

This discussion will incorporate a basic overview of instrument inspection. We will demonstrate how you can typically tell if you have student damage or environmental damage, what is considered an easy repair versus an extensive repair and should be sent to your local shop. What are "ideal" storage conditions and how can you make the best of your situation.

Attendees will get hands on experience with evaluation of instruments including identifying open seams, identifying cracks and determining cause, evaluation of instrument setup and functionality, and tips and tricks for maintaining your instrument fleet and successfully working with local repair shops.

Jennie
Lewis, SHAR Music Products

Sponsored by  

 

Friday, 3/6/2020

1:30 PM- 2:30 PM

The Recent Success of the O’Connor Method

Room: Regency V

“A New School of American String Playing” through the O’Connor Method, offers abundant sources of African American, Latin American, and European American music, punctuated with musical examples from Canada and Mexico, as well as featuring the great musical pillars of America’s Hoedown, Blues, Spiritual, and Ragtime. The wealth of literature emanating from these musical hallmarks including, jazz, bluegrass, American Classical, rock, cajun, western swing and more are featured within the music lesson plans. In this industry showcase, Mark O’Connor will discuss and demonstrate key aspects of why his Method is becoming one of the most important in the world today.


Mark O’Connor, O’Connor Method
,

Sponsored by

 

Friday, 3/6/2020

2:45 PM- 3:45 PM

J. W. Pepper New Music Reading Session: Discover the Best Music for Your Spring Concert

Room:

Bring your instruments to play new pieces perfect for your spring concert. Motivate and inspire your students until the very last day of school. These easy to medium-level works, including brand new pop, have been selected from hundreds of new publications based on the following criteria: sound great; not too difficult; teach technique; build confidence; and work each section. Pepper’s orchestra editor Kathryn Griesinger will conduct the reading orchestra with special appearances by a few of your favorite composers and arrangers.


Kathryn
Griesinger-Parrish, J.W. Pepper

Sponsored by 

 

Friday, 3/6/2020

4:30 PM- 5:30 PM

Alfred Music Reading Session

Room: Regency V

Bring your instrument and join Chris Bernotas, Alfred's Director of String Publications, while he presents exceptional new literature from Alfred Music. Discover solid concert, contest, and popular repertoire designed to bring out the very best in your ensembles. Along the way, pick up rehearsal strategies, teaching tips, and programming ideas.

Chris Bernotas, Alfred's Director of String Publications

Sponsored by  

 

Saturday, 3/7/2020

8:15 AM- 9:15 AM

Excelcia Music Publishing Presents New String Orchestra Music for the 2020-2021 School Year

Room: Celebration 3-4

Bring your instrument! Discover new music from your favorite composers along with new and upcoming talent. Be the first to hear the Excelcia Music Publishing’s new 2020 titles before they are officially released. Excelcia Music Publishing publishes artistic, high-quality music by composers who are sensitive to and passionate about the needs and educational aspirations of young musicians. Our music and resources provide educators with what they need to guide their students to the next levels of musicianship and success.


Diana Traietta, Larry Clark, and Tyler Arcari

Sponsored by

 

Saturday, 3/7/2020

9:30 AM- 10:30 AM

Special Learners in the String Classroom: Strategies, Accommodations, and Opportunities for Diverse Learners

Room: Regency T

Exceptional students have incredible potential to both benefit from and contribute to a comprehensive string program. This session focuses on developing understanding of what exceptionality is, how to accommodate and plan for exceptional students in the string classroom, and transforming our perspective about the role and place of specialized instruction in music education. Special focus on autism, learning and developmental disabilities, ADD & ADHD, and giftedness.


Stephen
Benham, Duquesne University

Sponsored by 

 

Saturday, 3/7/2020

11:15 AM- 12:15 PM

Working With an "UNBALANCED Ensemble

Room: Regency V

Learn how to work with an unbalanced ensemble and make great music. We will explore creative alternatives for groups where the traditional four and five-part quartet/orchestral voicings do not work.  Not enough violas?  Cellos? Basses? Join teacher/arranger Bonnie Greene to experience a new approach. Bring your instruments to hear the results.


Bonnie
Greene, One World Strings

Sponsored by One World Strings 

 

Saturday, 3/7/2020

1:30 PM- 2:30 PM

Instrumental Preservation

Room: Regency T

Protect Your Investment! Wooden instruments are affected by environmental conditions and improper humidity levels can wreak havoc.  Eliminate difficult and potentially expensive issues from difficulty tuning to warping by learning how to properly store and care for your instrument.  Learn how state of the art technology can help.  Presentation will include demos and an opportunity to try the latest technology.

Sponsored by Connolly Music 

 

Saturday3/7/2020
2:45
PM3:45 PM
Creative Exploration With Tradition
Room: Regency T
Eastman Artist, Ada Pasternak showcases the new Electro Acoustic violin while opening a world of endless possibilities that will be an inspiration to all. Revealed through original songs that are intimate, evocative and compelling, Ada Pasternak is a strikingly modern singer-songwriter and violinist who propels an instrument from the 16th Century into the future. As she takes the stage with violin in hand, audiences expecting a traditional approach instead witness Ada as she plucks, strums, and creates a vibrant counterpart to her beguiling vocals and consummate musicianship.

Ada Parsternak, Eastman Artist
Sponsored by Eastman Strings